Case Study
Situation
- Enterprise was losing money, had a poor reputation in the market and appeared to be on the verge of dissolution
- Significant dialogue among the Executive Corporate Management team about closing down the market for lack of competitive viability
SMA Services
Strategic Review
Sales Effectiveness
Client Relationships
Marketing Review
Actions & Impact
- Exhaustive study of markets and segmentation
- Constructed Strategic Plan
- Re-engineered sales office including “dream team” of account executives
- Complete overhaul of sales staff and responsibilities
- Executed multi-media consumer advertising campaign to re-establish credibility in the local business community
- Integrated key “winning themes” from Strategic Plan development throughout organization
- Re-aligned new sales and account management functions
- Branding and market development analysis and upgrades