July 2025

Any transformative journey, whether it involves a new product, system, market, or business, will likely encounter its share of setbacks, both planned and unplanned. The proverbial Murphy's Law applies; what can go wrong, will go wrong, when you least expect it and…

Confession time: I’m a marketer whose superpower lies in brand and product marketing. Crafting compelling stories about who you are, what makes you special, and why people should care? That’s been my bread and butter, professionally speaking, for the better part of…

Prior-authorization (PA) — long a source of frustration for providers, patients, and payers alike—is undergoing a major transformation.  Recently announced federal regulations and emerging industry initiatives aimed at improving transparency and reducing administrative burden have coalesced around new automation, standardization, and transparency…