Case Study
Situation
- Start-up subsidiary of a personal-lines insurer looking to enter the Accident & Health market
- No existing infrastructure – existing policy forms were only a shell
- No pricing/underwriting capability
- Limited budget/staffing allowance. “Bootstrap” effort.
SMA Services
Strategic Review
Pricing Optimization
Product Review
Marketing Review
Actions & Impact
- In-depth analysis of markets, products and consumer needs and competitive landscape
- Constructed Strategic Plan
- Built Organizational Structure and Implementation Roadmap
- Created marketing and distribution development plans
- Brand Strategy and Tactical Plan
- Development of products and supporting infrastructure
- Integrated multiple third-party relationships
- Established customer-focused, growth oriented operating model
- Designed and implemented Accident, Critical Illness, Cancer, Limited Medical, Hospital Indemnity, Short Term Major Medical and Stop Loss Portfolio on a Group, Individual and Association platforms